How did Arnold Palmer become the richest athlete in the world? Take heed to his "strokes of genius", he is clothed with success.

1. Live your life with integrity. People should respect what you do and what you say.
2. It is more important to build a brand than to build a course. And police your brand daily.
3. "I've always made a total effort, even when the odds seemed entirely against me. I never quit trying; I never felt that I didn't have a chance to win."
4. Learn something from every course you play.
5. Welcome competition from people you admire.
6. "success in golf depends less on strength of body than upon strength of mind and character."
7. Focus on: "concentration, confidence, competitive urge, capacity for enjoyment."
8. "It's a funny thing, the more I practice the luckier I get."
9. "The most rewarding things you do in life are often the ones that look like they cannot be done."