#5 – Talk In Terms Of The Other Person’s Interests
Everyone who was ever a guest of Theodore Roosevelt was astonished at the range and diversity of his knowledge. Whether his visitor was a cowboy, rough rider, businessman, politician, or diplomat, Roosevelt knew what to say. Was it because he was born with complete knowledge of every topic ever invented? No, he was able to cater to his guest’s interests by reading up on what they were interested in the night before. For he knew that the royal road to a person’s heart is to talk about the things he or she treasures most.
Try it out for a day. Maybe even a week. If you are going out to dinner with relatives, acquaintances, or a business meeting over lunch, study out your guest. Go online, find some articles or interesting facts, or even intelligent questions that you could ask. See how quickly you can make this a habit.
This is principle 5.
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